The Best Scandinavian Watch Brands to Know

Scandinavia’s obsession with the meeting point between function and beauty finds its perfect expression in the watch. A good watch requires both design and master craftsmanship; sure, it doesn’t need to look good to work but since you’re going to wear it on your wrist every day, it damn well should.

Here are our favorite Scandinavian-made or designed watches, whether you’re the classic or modern look:

Larsson & Jennings

A Swiss-made, Swedish & British designed watch? If that’s not enough to convince you that it’s high-quality as well as beautiful, I don’t know for what other keywords you’re looking. I love that all their products are unisex. The faces are slim but substantial with a range of colorways and metalways.

→ Shop Larsson & Jennings here.



Nordgreen creates watches that are steeped in Danish design tradition in both their aesthetic and craftsmanship. They’re a direct-to-consumer platform, so prices are surprisingly affordable for the high level of quality. Each watch has a range of strap options, so you can change up your look without having to get a new watch. We love the lightness and fluidity of The Infinity.

→ Shop Nordgreen here.

Get 15% off your order with the code SCANDISTANDARD


Larsen & Eriksen

This Danish watch brand is young, but their designs draw on classic shapes and Danish design in away that makes them feel strongly established. The quality is very high, particularly for the low price point; all watches are 1.000 DKK. We love their collaboration with Louisiana Museum, a simple yet graphic piece that goes with any style.

→ Shop Larsen & Eriksen here.



What we love about this Swedish brand is that they’re out to change the way we think about buying timepieces; an excellent piece of craftsmanship doesn’t need to come with the price tag.

→ Shop TRIWA here.


Georg Jensen

Danish silversmith company Georg Jensen watches aren’t cheap, but they’re an investment that will last a lifetime and likely longer. The brand has a range of styles from the feminine to the masculine; highly sculptural (the Viviana) to timeless (the Koppel).

→ Shop Georg Jensen here.



The Skagen watches are perfectly classic; from their leather strap to their gold or silver mesh, they’ll never go out of style. The thin, clean faces sit as beautifully on your wrist as they look on the page. Skagen is always a good idea when you’re looking for a high-quality but reasonably priced watch. Prices start between 700 – 800 DKK and don’t go much above 1000 DKK.

→ Shop Skagen here.



We love the unexpected details – a dash of color on the strap, an unsymmetrical shaped face – that Bulbul infuses into each piece. But for all that, the watches are still classic and minimalist; no small feat.



JS Watch Co Reykjavik

A real classic. JS watches are all handmade in Iceland. Their production is highly limited, so you’re getting an exclusive, personal timepiece each time you buy. The Frisland Classic, with the hands rendered in shocking blue, is an absolutely gorgeous watch that will never go out of style.


Mermaid Stories

Made with minimalist design and affordable price points in mind, as well as a female audience, Mermaid Stories watches are clean, functional and there’s the added benefit of supporting a female-founded small business when you buy from them!


Ole Mathiesen

As iconic as Georg Jensen to those who love watches, Ole Mathiesen has been the royally-appointed watchmaker since 1845. It was in 1962, however, that the company came out with their now classic watches, still popular today, and as beautiful as ever. If you want a watch you can pass down to your grandkids, this is it. We love the timeless Royal Marine in with gold hardware.

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