Fashion

Trendy Trend Report: Stockholm Fashion Week SS17

Moreso than in Danish fashion, Swedish fashion seems to fall into two very distinct camps: ultra-femme, floral and ornamental, and super-sleek, minimalist and occasionally quirky. Both of these particular styles can be done beautifully and look amazing on the runway; their juxtaposition is as refreshing as it is stark, giving us a dose of something new with every show.

Here’s what we saw on the Stockholm Fashion Week SS17 runways:

Ultra-Femme

We’re talking lace, A-line silhouettes, close-fitting cuts and florals. No one does Swedish Midsummer Chic quite like Ida Sjöstedt and this season was no exception. Diana Orving‘s floaty prints came down the runway en pointe, making a statement about grace and strength.

Ultra Femme | Trendy Trend Report Stockholm Fashion Week SS17 | Scandinavia Standard
Ultra Femme | Trendy Trend Report Stockholm Fashion Week SS17 | Scandinavia Standard Ultra Femme | Trendy Trend Report Stockholm Fashion Week SS17 | Scandinavia Standard
Ultra Femme | Trendy Trend Report Stockholm Fashion Week SS17 | Scandinavia Standard

 
 
 

Scandi Minimalist

We dug the vibe from Nhorm‘s weirdo-grunge to Greta Gram‘s structured sleek, and everything in between. Ida Klamborn‘s easy separates were tame by her standards, but still totally swoon-worthy. The professional take from Studio Heijne was a great use of color against traditional silhouettes.

Scandi Minimalist | Trendy Trend Report Stockholm Fashion Week SS17 | Scandinavia Standard
Scandi Minimalist | Trendy Trend Report Stockholm Fashion Week SS17 | Scandinavia Standard Scandi Minimalist | Trendy Trend Report Stockholm Fashion Week SS17 | Scandinavia Standard

 

Saw a trend you loved this season? One you hated? Tell us about it in the comments!

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Freya McOmish

Freya McOmish is a co-founder and Creative Director at Scandinavia Standard. Half Danish, half Australian. Background in law, film and philosophy.