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It’s not often that a website is built with the purpose of not only creating original content, but giving that content away, but DANISH™ isn’t like other websites.
Launched in 2014 by the Danish Ministry of Business and Growth and the Region of Southern Denmark with support from Markedsføringsfonden (The Marketing Fund), the purpose of the online magazine is, as explained by CEO Thit Juul, to fulfil “…a need and interest within the design and architecture field in Denmark that no one else was offering, and that was the need for an online platform that only focuses on Danish design and architecture. Also, everything is ready-to-use, in the form of articles and company profiles, as we want people to share our material and reuse it. We create what we believe is relevant content about Danish design and architecture. We work closely with international journalists and bloggers and encourage them to use danish.tm as an inspirational source of content to use and share, thus delivering DANISH™ stories all over the world.”
The idea of providing news, as well as behind-the-scenes looks, interviews and more, to an ever-growing network of international journalists and outlets is what makes DANISH™ a fascinating platform; their real goal is simply to promote global knowledge about Danish design and architecture, not necessarily to build a unique website of protected content.
But while their ideas about sharing are exciting, it is their content (written in English!) that makes them worth the regular clicks. They cover the big names, to be sure: Henning Larsen Architects and Arne Jacobsen, to name a few. But they also take time to uncover the lesser-known and upcoming names, as in their recent article “Five Danish Designers to Watch,” naming artistic Herman Studio and MOEBE among their top picks.
The magazine includes interviews, articles on sustainability practices and information about design fairs and has a fair split between architecture and design. Any aspect of Danish design that interests you is there, written in easy-to-digest, non-pretentious language.
In addition to producing content, DANISH™ also organises exhibits, such as their recent one at northmodern asking artists to interpret classic designs, press tours and events – anything and everything to bring the world a little more Danish design (and I don’t see anyone complaining).
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Beginning in 2016, DANISH™ will become part of D2i (Design to Innovate), a Danish organization that promotes business development through design. It’s an obvious move, as that’s and obvious outcome of the DANISH™ goals.
So what are you waiting for, you design-enthusiast? We already know you like Scandinavian stuff (you’re on this site, after all), so go indulge the slightly nerdy architect or lamp designer that’s always lived inside of you. Happy reading!
Like this? Check out our recent press tour with DANISH™, where were went behind-the-scenes at Danish design firms Bang & Olufsen and Louis Poulsen.
