The Best Scandinavian Watch Brands to Know

Scandinavia’s obsession with the meeting point between function and beauty finds its perfect expression in the watch. A good watch requires both design and master craftsmanship; sure, it doesn’t need to look good to work but since you’re going to wear it on your wrist every day, it damn well should. From Sweden’s watches to Denmark’s watches and even a few from the rest of the Nordic countries, find the timepiece that fits you best.

Here are our favorite Scandinavian-made or designed watches, whether you’re after the classic or modern look. We’re sharing the best Swedish watches, Danish design watches, and more from the Nordics:

Ole Mathiesen

As iconic as Georg Jensen to those who love watches, Ole Mathiesen has been the royally-appointed watchmaker since 1845. It was in 1962, however, that the company came out with their now classic watches, still popular today, and as beautiful as ever. If you want a watch you can pass down to your grandkids, this is it. We love the timeless Royal Marine in with gold hardware.




VERK’s watches are designed in Sweden and made in Germany. The designs are minimalist and classic, with a fairly large watch face and slim straps. The watches are unisex and a perfect balance of casual and professional. Both the quality and the look will last a lifetime.

Shop VERK here.



Larsen & Eriksen

This Danish watch brand is young, but their designs draw on subtle shapes and Danish design in a way that makes them feel strongly established. The quality is very high, particularly for the affordable price point. We love their collaboration with Louisiana Museum, a simple yet graphic piece that goes with any style.

→ Shop LARSEN & ERIKSEN here. Get an additional complimentary strap of your choice with the code SCANDIEXTRA.




Nordgreen creates watches that are steeped in Danish design tradition in both their aesthetic and craftsmanship. They’re a direct-to-consumer platform, so prices are surprisingly affordable for the high level of quality. Each watch has a range of strap options, so you can change up your look without having to get a new watch. We love the lightness and fluidity of The Infinity.

→ Shop Nordgreen here. Get 15% off your order with the code SCANDISTANDARD.



Larsson & Jennings

A Swiss-made, Swedish & British designed watch? If that’s not enough to convince you that it’s high-quality as well as beautiful, I don’t know for what other keywords you’re looking. I love that all their products are unisex. The faces are slim but substantial with a range of colorways and metalways.

→ Shop Larsson & Jennings here.




The Skagen watches are perfectly classic; from their leather strap to their gold or silver mesh, they’ll never go out of style. The thin, clean faces sit as beautifully on your wrist as they look on the page. Skagen is always a good idea when you’re looking for a high-quality but reasonably priced watch. Prices start between 700 – 800 DKK and don’t go much above 1000 DKK.

→ Shop Skagen here.



Georg Jensen

Danish silversmith company Georg Jensen watches aren’t cheap, but they’re an investment that will last a lifetime and likely longer. The brand has a range of styles from the feminine to the masculine; highly sculptural (the Viviana) to timeless (the Koppel).

→ Shop Georg Jensen here.




What we love about this Swedish brand is that they’re out to change the way we think about buying timepieces; an excellent piece of craftsmanship doesn’t need to come with the price tag.

→ Shop TRIWA here.




We love the unexpected details – a dash of color on the strap, an unsymmetrical shaped face – that Bulbul infuses into each piece. But for all that, the watches are still classic and minimalist; no small feat.




JS Watch Co Reykjavik

A real classic. JS watches are all handmade in Iceland. Their production is highly limited, so you’re getting an exclusive, personal timepiece each time you buy. The Frisland Classic, with the hands rendered in shocking blue, is an absolutely gorgeous watch that will never go out of style.



Mermaid Stories

Made with minimalist design and affordable price points in mind, as well as a female audience, Mermaid Stories watches are clean, functional and there’s the added benefit of supporting a female-founded small business when you buy from them!


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