The Danish makeup style is typically understated but that doesn’t mean that there aren’t a lot of cosmetics being used. Do you have any idea how much makeup it takes to achieve a “no-makeup” look? A LOT. So even the most minimalist look has its fair share of products.
Whether you’re into colorful looks, natural ingredients, cruelty-free products, or just need a new day-to-day concealer, Danish brands have what you need.
These are the Danish make-up brands to know, from high-end to very affordable:
Founded in New York City by Danish makeup artist Kjær Weis, Kjær Weis has quickly become a darling of the those in-the-know of the cosmetics industry. Her formulas are organic but are still long-lasting and high quality, and the packaging is to-die-for. All items can be refilled; the refills cost less than the original products, so you save money over time.
A typical drugstore makeup brand, GOSH Copenhagen can be found around Europe. With loads of varieties of cosmetics and endless colors, GOSH is a go-to for makeup junkies or those just dipping a toe into the makeup pool. Their super-affordable prices make them an easy choice for your wallet.
Tromborg combines a love of natural ingredients with cutting-edge research that they do in-house. They have a range of high-end makeup, skincare, fragrance and home goods that are extremely popular in Denmark. Their range of cosmetics comes in a muted palette with, perfect for creating subtle looks.
Nilens Jord (meaning “Soil of the Nile”) has been around since 1982, when founder Lars Jacobsen turned his inspiration from ancient Egyptian cosmetic pots into a business. They have a range of makeup and skincare that are made with natural ingredients, never contain perfumes or parabens, and are gentle on sensitive skin.
When you’re really good at something, you stick to it. That’s what LØWEN has done: they make great mascara, and that’s it (at least, for now). They have a range of choices for mascaras that can lengthen, give volume and curl your lashes. They also make a makeup remover that is (actually; we’ve tested!) gentle on your eyes and the surrounding skin. All their products are vegan and cruelty free.
With a huge range of colors, finishes, and a strong top coat, FNUG is a good choice for nail polish-lovers. The colors are thick and consistent. All polishes are free from Formaldehyde, Toulene and Dibutyl Phthalate (DBP).
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