Health & Beauty

Six Danish Makeup Brands to Know

The Danish makeup style is typically understated but that doesn’t mean that there aren’t a lot of cosmetics being used. Do you have any idea how much makeup it takes to achieve a “no-makeup” look? A LOT. So even the most minimalist look has its fair share of products.

Whether you’re into colorful looks, natural ingredients, cruelty-free products, or just need a new day-to-day concealer, Danish brands have what you need.

These are the Danish make-up brands to know, from high-end to very affordable:

List Marker: Number 1Kjær Weis

Founded in New York City by Danish makeup artist Kjær Weis, Kjær Weis has quickly become a darling of the those in-the-know of the cosmetics industry. Her formulas are organic but are still long-lasting and high quality, and the packaging is to-die-for. All items can be refilled; the refills cost less than the original products, so you save money over time.

We recommend:

Cream Blush in Blossoming
Blush Brush

Eyeshadow in Green Depth


List Marker: Number 2GOSH Copenhagen

A typical drugstore makeup brand, GOSH Copenhagen can be found around Europe. With loads of varieties of cosmetics and endless colors, GOSH is a go-to for makeup junkies or those just dipping a toe into the makeup pool. Their super-affordable prices make them an easy choice for your wallet.

We recommend:

Intense Eyeliner Pen in Black
Velvet Touch Lipstick in Lambada

9 Shades 004 in To Be Cool in Copenhagen


List Marker: Number 3Tromborg

Tromborg combines a love of natural ingredients with cutting-edge research that they do in-house. They have a range of high-end makeup, skincare, fragrance and home goods that are extremely popular in Denmark. Their range of cosmetics comes in a muted palette with, perfect for creating subtle looks.

We recommend:

Brow Fix in Clear
Lip Gloss in Red Berry

Eyegrease Lightning


List Marker: Number 4Nilens Jord

Nilens Jord (meaning “Soil of the Nile”) has been around since 1982, when founder Lars Jacobsen turned his inspiration from ancient Egyptian cosmetic pots into a business. They have a range of makeup and skincare that are made with natural ingredients, never contain perfumes or parabens, and are gentle on sensitive skin.

We recommend:

Creamy Touch Highlighter
Lip Liner in Love

Priming and Setting Powder


List Marker: Number 5Løwen

When you’re really good at something, you stick to it. That’s what LØWEN has done: they make great mascara, and that’s it (at least, for now). They have a range of choices for mascaras that can lengthen, give volume and curl your lashes. They also make a makeup remover that is (actually; we’ve tested!) gentle on your eyes and the surrounding skin. All their products are vegan and cruelty free.

We recommend:

Perfection – Length Mascara in Black
Refreshing – Eye Makeup Remover


List Marker: Number 6FNUG

With a huge range of colors, finishes, and a strong top coat, FNUG is a good choice for nail polish-lovers. The colors are thick and consistent. All polishes are free from Formaldehyde, Toulene and Dibutyl Phthalate (DBP).

We recommend:

Nail Polish in Vintage
Nail Polish in A Lister

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Rebecca Thandi Norman

Rebecca Thandi Norman is a co-founder and Editor-in-Chief at Scandinavia Standard.