Artist Spotlight: Fashion Designer Nicklas Kunz

A mix of powerful graphic lines and city-inspired wearability, Nicklas Kunz’s lines mix casual sportswear with luxe materials, all created with trademark strong Danish design. We’re excited to shine this installment of Artist Spotlight on designer Nicklas Kunz to find out more about growing up in Scandinavia and how long, exactly, it takes to put together a runway show:

1aWhen and why did you start your line?

In August 2012 right after my master’s degree. I did it because I felt that menswear wasn’t being represented the right way. For me it was important to make menswear stand out and be more focused on the individual instead of what job you have or how much money you make. Fashion for me is all about style and you should dress so you can feel confident and strong enough the conquer the world.

2aWho or what inspires you in your designs?

I am inspired by things such as film, art and music. The body in motion and athleticism inspire me greatly.

3aWhat does being a Scandinavian designer mean to you?

Actually, being born and raised in Scandinavia might have given me, on a subconscious level, a way of seeing contemporary art, furniture, etc. At the end of the day, I feel that it means more to people outside of Scandinavia because of what the we stand for in the world of fashion. I believe that I would have the same design aesthetics if I were from England because I don’t feel particularly Scandinavian in my mindset. In addition, I obtained my BA in fashion in England.

4aHow should a person wearing your clothes feel?

In short: Comfortable, secure, powerful and sexy


As a designer, I focus on making menswear that is more then just suits and shirts. I want to bring out the self-confidence and power within us. I don’t feel that there is a place for a thing such as hierarchy in fashion or in life for that matter.

Marianne Williamson said this:

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. You playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine as children do. It’s not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.


6aWhat’s next for your brand?

We have our second fashion show in August. Last time, we made it happen in one week so I can’t wait to see what the crew and I can do in 4 weeks. We’re also presenting the collection during Paris Fashion Week.

Shop Nicklas Kunz here.

Nicklas Kunz Men's Fashion x 4 - Scandinavia Standard

Images courtesy of Marlo Saalmink

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Rebecca Thandi Norman

Rebecca Thandi Norman is a co-founder and Editor-in-Chief at Scandinavia Standard.