Health & Beauty

Minimalist Packaging We Love: NARS Cosmetics

Launched in 1994 by iconic makeup artist Francois Nars, NARS Cosmetics has been beauty-lovers favorite ever since. Two reasons jump out: their high-quality product and their sleek, beautiful branding. Using a matte black background with thin white lettering, NARS created a look that is instantly recognisable while remaining unobtrusive.

Classics from their collections include Orgasm blush and Laguna boozing powder, as well a constant array of new products and special editions, like their Charlotte Gainsbourg collaboration. They have products for every skin tone, something that can be hard to find with many beauty brands.

“I like to shock – I try not to be boring. The NARS collection is timeless and chic with a touch of fashion. But, I still like to be provocative.”
—Francois Nars


See more on NARS Cosmetics.

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Rebecca Thandi Norman

Rebecca Thandi Norman is a co-founder and Editor-in-Chief at Scandinavia Standard.