Wear the Rainbow Flag with Pride

As Pride parades and celebrations around Europe kick off this week, we’re reflecting on one of the most visible and iconic symbols of the LGBTQA+ movement: the rainbow flag, created in 1978 by United States artist and gay rights activist Gilbert Baker.

Recently noted by the Museum of Modern Art (MoMa) as on par with Gary Anderson’s recycling symbol, the rainbow flag not only came to visually symbolise a movement, it helped define it by emphasising inclusivity and joy within the same breath as resistance and protest.

Baker, who never copyrighted his famous symbol and thus allowed it to proliferate around the world, died in March of 2017. In his honor, and to support the LGBTQA+ community, Swedish brand Weekday has create a series of unisex tee-shirts that highlight the flag’s use of colors – which represent diversity in the movement – as well as the specific thing that Baker noted each color represents.


Whether you’ll be attending a Pride parade this year or just want to show your support for the movement, these shirts a great way to wear your feelings on your sleeve. Er, chest.

You can pick up the Weekday shirts here!

Last edited

Rebecca Thandi Norman

Rebecca Thandi Norman is a co-founder and Editor-in-Chief at Scandinavia Standard.