Scandinavia Standard is your one-stop destination for Scandinavian lifestyle in English. Whether you’re a local, immigrant, visitor or simply a scandiphile, you should get to live an enriched life in the city of your choice. And if you can’t get on a plane? No problem! We’re bringing all the Scandi-goods to you online, so you can enjoy Scandinavia wherever you are.

Our motto is simple:
We live here. We chose to live here.

Scandinavia Standard’s goal isn’t to make its own isolated community but instead to provide our readers with the knowledge and desire to access the city they’re in, now.

We aren’t about bashing Scandinavia (or anywhere else). We’re about positivity. We believe it’s possible to be critical without being nasty.

Welcome to Scandinavia Standard!

Have a question, comment, or just want to say hi? We love that shit! Get in touch!


Our Story

Scandinavia Standard was found in 2013 in Copenhagen by Freya McOmish and Rebecca Thandi Norman. Both being immigrants to Denmark, Freya and Rebecca wanted to make the website they needed when they first moved. The response from readers both inside and outside of Scandinavia was quick: this is something they wanted too. From early days working together at the Black Diamond library (beautiful AND free!), to our first, second, and third office spaces, we have independently grown into the media company we are today.

In 2018, we launched our travel app to help travellers enjoy their time in Copenhagen, Stockholm, Oslo, Reykjavik, and Helsinki.

We aim to continue producing beautiful, easy-to-use content and products that allow our community – locals, travellers, and Scandiphiles around the world – to connect with what is happening in Scandinavia.


Freya August McOmish – Co-founder & Creative Director

Freya McOmish Profile Image


Freya is a filmmaker, photographer and graphic designer. She is half Danish and half Australian, and has a background in law, film and philosophy.


Rebecca Thandi Norman – Co-founder & Editor-in-Chief

Rebecca Thandi Norman


Rebecca is a writer and editor. She has lived in Boston, Cape Town, London and now Copenhagen with her Danish husband and son.


Worth with us

We work with selected partners and collaborators to create content for our Scandinavia Standard platforms, and also on external projects as Standard Studios. Partnerships include articles, photos, films, events, and product collaborations. The website has 90,000 unique visitors each month and growing.

For more information on our work, take a look at our Media Kit.


The Team

Nino Gabisonia – Arts Editor

Marta Karcz – Stockholm Food Contributor

Douglas Whitbread – Arts and Food Writer

The Noun Project supplies all the icons used throughout the site.

Website designed and built by Freya McOmish.


The Headquarters

Scandinavia Standard
Vesterbrogade 26 3.sal
1620 København V

→ At door: Ring White Rabbit Collective


Our Vision

Our vision is to have a world where people can access information and inspiration so they can live the richest life wherever they are, whether they’re a local, immigrant, traveller or admirer.

Scandinavia Standard aims to be the one-stop-shop for all English-language information on what is happening in Scandinavia.


Our Mission

Scandinavia Standard’s mission is to create a bridge between Scandinavia and the rest of the world. We showcase the best in design, art, fashion, architecture, food, drink, and everything else that comes out of Scandinavia.

Everything we produce must be useful, beautiful, as sustainable as possible, and inclusive. We believe that good business practices can build a better world, and we thread this belief through everything we do.




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We selectively work on sponsored and collaborative content or have affiliate links, all of which are disclosed in their respective editorials.

We only work with brands or people that we like and think you will, too. Even with proper due diligence on all our collaborators, sometimes we might mess up. If you see that we’re working with a brand you think does not align with our values, please let us know!

We appreciate you buying products through our affiliate links. The price you pay is always the same regardless of whether you use our link or go directly to the vendor site.

If you have any questions about our sponsored or affiliate content, please contact hello[at]scandinaviastandard.com