Scandinavia Standard publishes about Scandinavian culture, design, fashion, food, travel, and the people who shape them. This page describes the editorial standards that apply to everything we publish.
Our standards
Accuracy and sourcing. Claims are traceable to a source. We prefer primary sources, established publications, and direct interviews. When we cite statistics or research, we link to where they came from.
Editorial review. Articles are reviewed before publication for accuracy, clarity, source attribution, and tone. Sensitive topics receive additional scrutiny.
Honest recommendations. Reviews and recommendations reflect honest opinions. Where we receive product samples or comped experiences, we disclose this. Affiliate links may appear and are disclosed; they do not influence our recommendations.
Sponsored content. Sponsored posts are clearly labelled. Sponsors do not approve or edit our independent editorial content.
Corrections. We correct mistakes openly. Substantive corrections are dated and noted on the article.
Use of AI tools
We use AI tools as part of our publishing workflow. AI assists with research, source discovery, drafting, fact-checking support, and post-publication quality audits including broken-link scans and source verification.
Articles are published with editorial oversight. Editorial responsibility for accuracy rests with Scandinavia Standard. AI does not make editorial decisions — it does not choose what we cover, what angle a story takes, or what gets published. Those decisions are made by editors.
We do not use AI to fabricate quotes, invent sources, or present AI-generated content as first-hand reporting from real individuals.
Contributors and pen names
Some Scandinavia Standard articles are published under contributor pen names. Pen names represent real members of our editorial team or freelance contributors writing under chosen names. We do not present fabricated personas or attach false professional credentials to bylines. Where a pen name is in use, articles published under it are produced by our editorial team and editorial responsibility for them rests with Scandinavia Standard.
Network editorial standards
Scandinavia Standard is published by Brown Brothers Media. Brown Brothers Media maintains network-wide editorial standards across its publications. See Brown Brothers Media editorial standards.