Georg Jensen and Snøhetta’s New Collection Gives Urban Gardeners Room to Grow

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Georg Jensen’s latest collection, the Terra range, is a collection of terracotta and stainless steel plant pots developed in collaboration with world-renowned architecture, landscape architecture, and interior architecture firm Snøhetta.

The nine-piece collection is made up of plant pots in three different sizes, a tray with small planters, a watering can, and a globe, all crafted in earthy terracotta and stainless steel. The collection, which can be used indoors or outdoors, represents a “strikingly contemporary and urban interpretation of potted plants, ideal for the modern home gardener.” The pieces work alone as a sculptural accent to a window sill, or together as an impressive centerpiece fit for a spring table.



The Terra collection is a first for the Georg Jensen studio in many ways: It’s the first time the company has created a line of plant potters, though the Art Nouveau-established brand has always had an appreciation of organic form. It’s also the first time the studio has worked with terracotta, despite being established by Jensen, a ceramicist himself.

“Terra continues a tradition of challenging ourselves with the combination of metals and other minerals,” says Georg Jensen Chief Creative Officer, Nicholas Manville. The material and object may be new, but the company has always designed in-line with its potters past. “In a way, sculpting bold metal pieces with a ceramicist’s eye has been at the core of our design approach for over a century.”



In true Scandinavian fashion, the design extends beyond beauty and well into the realm of function, as the pots have been created to mimic nature.

Designer Marius Myking, director of product design of Snøhetta, said of this design that “the idea behind the collection was to create a world of plants, derived from the logic of nature.” As they were unable to control the amount of light in the product’s final location, they instead focused on earth and water, allowing these elements to inspire the design.



The plant pots have an inverted shape, with a wider base and tapered top that reflects the “visible part of the plant.” This is to provide stability and more space for the roots, allowing them to flourish and grow as they would in nature. The watering tools were informed by the way water flows: “it was formed somewhere between inspiration and function, which resulted in a good grip for the hand, an S-curved body shape that water can easily flow through, and a long spout to get in between the leave and stems of plants.”

The collection was not designed during lockdown, but its release coincides perfectly with the renewed understanding of the importance of plants in the home. At a time when the world was forced to shelter in place, locking ourselves inside and away from nature, many turned to house plants as a way of bringing some of the relief of the outdoors closer – especially crucial for city dwellers without safe access to green space.

Lockdown may have eased, but for many the relationship with at-home gardening remains. What better way to cultivate life than with a Georg Jensen collection? Shop it now.



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Sorcha McCrory

Sorcha McCrory is the Managing Editor at Scandinavia Standard. She is a British writer and content creator, writing on topics including fashion, feminism and pop culture.