Though it’s currently in a growth phase, Oslo Runway adds an important voice to the stable of Scandinavian fashion weeks, and a vital platform for Norwegian fashion designers. We’re finally starting to see some of these brands have well-deserved breakthroughs; we can’t wait to see how the Norwegian fashion scene continues to develop!
Here are the designers we’re most excited to see for Oslo Runway AW17:
Moods of Norway
Their website claims that they “make clothes for happy people,” which is quite a brief. But it comes across in their collections, which are easy-to-wear, range in style and have everything from casual wear to professional day wear to formal wear. You’ll be able to find something to make you smile, whatever your personal style.
In the Scandi tradition, Cathrine Hammel’s collection is minimalist perfection. With clean cut separates that rely on texture and silhouette rather than pattern, these are the pieces that everyone needs in their wardrobe.
Through artist collaborations and a focus on high-quality materials, Holzweiler has built a reputation for creating interesting yet mainstream clothes.
Elisabeth Stray Pedersen
Get your outerwear wishlist ready: Elisabeth Stray Pedersen’s coats are some of the finest we’ve seen this season. With oversized but sharp cuts and incredible colors, these are statement pieces that are also worth the investment. Her fluffy, shawl-like scarves and perfectly draped skirts are just as enticing.
Artist and fashion designer Admir Batlak combines sporty cuts, bright colors and a sense of humor to create run looks that are a mix of young and sleek. It’s a little bit tennis player, a little bit mod and very cool.
The Danish and Swedish equivalent brands would be Lovechild 1979 and Ida Sjöstedt; flowing dresses with floral prints and whimsical cuts. In addition to their lovely clothes, byTiMo has a lovely outlook; they’re not only ethically produced from the material sourcing to the factory-level, they also employ women in Oslo who are “victims of difficult life circumstances.” Though that’s a vague statement, it’s clear that byTiMo is interested in social responsibility and promoting women in the workplace.
Have a favorite Norwegian designer that we missed? Share it in the comments!