There are some great cosmetic brands coming out of Sweden these days. &Other Stories has exploded globally, but others like FACE Stockholm have developed an international cult following. Whether you’re looking for something easy to wear or highly artistic, Swedish make-up has something for everyone, from makeup novices (raises hand) to the professionals.
For the best Swedish make up, check out these brands:
You probably already know &Other Stories for their chic clothes and accessories. You may not know that they have a fantastic beauty department with everything from fragrance to foundation to nail polish. The cosmetic colors change seasonally and are always on-trend. Great price-points, great quality; what’s not to love?
Another brand with a huge array of products and colors, IsaDora is similar to Maybelline or Revlon; products you can count on at good price points that are available all over the place.
Developed in Sweden by Senegalese-Swedish make-up artist Diarry Maréna, Maréna Beauté is a small selection of products made for those with skin tones on the darker end of the spectrum. It’s so important that these colors are available and, happily, the quality is excellent. The matte black packaging with its glossy logo is a gorgeous addition to your makeup bag.
The Make Up Store
With sleek minimalist packaging (think NARS, but not as expensive) and a huge swath of highly-pigmented colors, Make Up Store serves all your make up needs. These are solid products and if you need something for every day wear, you can’t go wrong.
Think bareMinerals with Norse mythology as its inspiration (Idun is the goddess of eternal youth). IDUN makes mineral makeup that’s both effective and gentle on sensitive skin. This brand is sold in Swedish pharmacies around the country as well as online.
FACE Stockholm began when legendary fashion boutique owner Gun Nowak couldn’t find the neon makeup colors she needed to fulfil her 80s trend fantasies. So she made it herself, launching FACE in 1982. It’s been a huge success ever since, continuing to produce on-trend, high-quality cosmetics that are theatrical and fun.