Scandi Six: Stockholm Fashion Blogs

Stockholm Fashion Week has just passed, but that doesn’t mean that you can’t see plenty of Swedish fashion! Scandinavian Standard HQ is proud to launch the Stockholm section of the website with this Scandi Six.

Even if the weather outside is frightful, it’s no excuse to miss a runway show! Fashion bloggers are not going to disagree with that. From the highlights you need to hear about to the hottest names to know, this is our list of six fashion bloggers to follow in Stockholm.


Elin Kling

Elin Kling is known for her various collaborations with fashion brands as EK for Marciano, H&M and Hoss. She gained mass-recognition after she parlayed her online column into a regular blog, Style by Kling, in 2007. She’s now blogging under her own name – Elin Kling. If you like minimalist style and want to know how to look chic wearing a simple jean, you should be following her site.

Elin-Kling | Scandinavia Standard


Fashion Squad

Even if she divides her time between Sweden and New York, Carolina Engman – better known by the name “Fashion Squad” – has definitely kept her Scandinavian roots. She always keeps the color palette simple, mixes textures & volume and looks for things with a slight androgynous edge. According her, the most essential touch is a nice hat!

Fashion-squad | Scandinavia Standard


Frida Vega Salomonsson

I have a big crush on this blog. Frida is not only a great fashion blogger; she has such a talent when it comes to photography. No matter how many experts we speak with, street style images we flip though and Kanelbulle we eat, we can never exactly put our finger on what makes Swedish style so special. Frida is the perfect example!

And because running around Stockholm from one show or meeting to another can make you a bit hungry, you can count on her to discover nice restaurants, coffee shops and other “places to be” in Stockholm !

Frida_Vega_Salomonsson | Scandinavia Standard


Julian H

Men have also made their mark on the fashion blogging world. Julian Hernandez has a knack for combining luxury and relaxed style, and looking amazing in the process. After reading you may be tempted to restock your closet, borrow from your more stylish male-friends, or a bit of both.

Julian_hernandez | Scandinavia Standard


Caroline’s Mode

Nothing can keep Caroline from her love of fashion, even her pregnancy! By the way… is Caroline the most stylish pregnant blogger? She has nailed maternity wear! But anway… Caroline Blomst follow fashion weeks like touring circuits and navigates the globe, tracking down the chicest examples of personal style for Stockholm Street Style.

Caroline_blomst | Scandinavia Standard


Just Nu

The title of the blog says it all: it’s about the present! With this blog almost updated in real-time, you won’t miss any fashion shows or events!

Just-nu Scandinavia Standard


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Honorable Mentions

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