There are so many Scandinavian haircare products on the market that can help keep your mane feeling and looking healthy, even with the often cold and dry weather. When looking at the Scandinavian hair brand selection, clean ingredients are front and center. The demand for more transparency is increasing and buyers want to know where ingredients come from and how products are manufactured.
Many consumers are looking for fewer but better products that have multi-tasking properties. That means high-quality products that give true results. Like many other areas of Scandinavian living, simplicity is key in haircare. To achieve the look, enhance your natural texture rather than changing your look completely.
Scandinavians love their aesthetically-pleasing bathrooms, and haircare products are often used as decorations on the shelves. While beautiful packaging may catch the eye, it’s the quality, transparency, and story behind the brand that keeps customers coming back.
In the past, products for straight and thin hair dominated the market in Scandinavia, leaving individuals with curly and Afro-hair with limited choice. There has been a clear lack of consideration for diverse hair types leaving people desperate for products that work for them. This is slowly changing, with more BIPOC-owned haircare brands popping up. There is still a long way to go but it is exciting to see new brands celebrating all types of hair as well as educating consumers about how to enhance hair texture and type.
We’ve rounded up the best Scandinavian haircare brands for whatever your hair and scalp may need:
Swedish brand Sachajuan has been around for more than two decades. Their philosophy of simplifying haircare and making hairstyling more effortless (as well as their stunning, minimalist packaging) has earned them a cult following.
One of their bestsellers, the Leave-In Conditioner, gives you bouncy locks without weighing your hair down thanks to the super-light and oil-free formula.
Founded by Swedish-Latinx businesswoman Babba Rivera in 2020, Ceremonia celebrates Latinx heritage. Powered by ingredients native to Latin America, Ceremonia’s products unlock your best hair days.
The Pequi Curl Activator Serum gives excellent curl definition with a surprisingly weightless formula. The award-winning Aceite de Moska Hair Oil nurtures the scalp with intense moisture, promotes hair growth, and enhances shine. Healthy and strong hair starts at the scalp and Ceremonia makes sure we take care of it with mindful rituals.
Maria Nila uses organic plant-based ingredients specifically selected for their proven long-lasting results. In addition to their high-quality products, but Maria Nila is also a trailblazer when it comes to animal rights and environmental commitment. Maria Nila’s 100% vegan and cruelty-free items make it easier to take a step closer to a more natural and sustainable way of consuming hair products. Their Eco Therapy Revive Masque deeply hydrates the scalp and conditions the hair from root to top leaving the hair silky soft.
Niche Copenhagen-based brand Nuori has applied their expertise in freshly-blended skincare to develop a line of haircare products that are highly active, fresh, and pure. Formulated with naturally-derived ingredients, the line gives love to the scalp which in turn transforms the hair from the root, giving long-lasting results.
Salon-quality haircare at a great price; that’s why Danish brand IdHAIR is celebrating their 35 year anniversary.
There are a range of products, including hairsprays, hair oils, curl cream, and hair wax (which we highly recommended for those that want excellent, flexible hold!)
Oslo-based Sprekenhus combines great ingredients with minimalist design. The Hair Styling Elixir is an Argan Oil Treatment that softens the hair and helps you achieve beautiful, healthy hair.
Handmade in Sweden, BRUNS Products are vegan, cruelty-free, and natural. Their Hair Treatment 20 smells heavenly and deeply hydrates the hair and scalp. Small batches ensure the highest quality and effectiveness of their products.
The SPA of ICELAND is inspired by Icelandic nature with its clean water, fresh air, and geothermal power. They create products that are pure and clean as well as environmentally friendly. The haircare duo brings volume and shine to the hair while preserving moisture balance.
Enriched with pure Icelandic sea salt and rich in minerals, SPA OF ICELAND haircare keeps the scalp happy and healthy.
Quali (GOB) is a century-old natural product used by women in East Africa to cleanse and exfoliate their skin. Denmark-based GOB skincare draws inspiration from these traditions, using oils and other natural ingredients from all over the African continent.
Their Rhassoul Clay from the Atlas Mountains of Morocco is very rich in minerals, including silica and magnesium, which are all beneficial for the skin. Rhassoul clay removes dead cells and balances sebum production. This leaves the scalp clean without irritation. This product can be used instead of shampoo, as it has excellent properties for removing dirt and grease, gently cleaning the scalp.
ZEIT care was founded in Sweden by two friends with the mission of sharing their Moroccan traditions and heritage. They aim to show the best way to take care of your hair depending on what hair type you have, with ingredients that are both organic and vegan.
The founders want to ensure fair working conditions and the highest quality while sourcing their ingredients sustainability from Morocco. ZEIT Care’s hair guide helps you understand how to combine the different oils for your hair type so you find the perfect match.
Founded by mother-daughter duo Christina and Lovisa Hahn, Under Your Skin is a natural beauty brand with a focus on sustainability. The realization that everything we put on our skin ends up under it started a journey to create natural, effective products with no harmful chemicals.
Their latest innovation, the Hair Growth Kit, naturally stimulates the hair follicles and prevents hair loss. It also improves hair density and thickness.
L:A Bruket has been developing organic formulas that protect and nurture since 2008. Their goal has been to formulate fine-quality skin, body, and haircare using mindfully sourced ingredients inspired by the nature of the Swedish West Coast.
Treat yourself to their 234 Hair Mask that nourishes the hair and scalp with broccoli seed oil, jojoba oil, and birch extract.
The Norwegian mother-daughter duo behind Eleni & Chris wanted to create a new beauty line powered by the best clean ingredients in Scandinavia. Their Leave-In Treatment Cream leaves the hair soft and shiny.
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